in d O O r S THE W INNERS
2 n d A n n u a l
Better Homes and Gardens
P ro-X Intensive
W rinkle Protocol
Cascade Com plete
AU-in-iActionPaes
A
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p r o d u c t a w a r d s
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This year's most convenient, innovative,
and appealing consumer products—
according to you!
You Said:
“Helps aging skin look younger.
“I like that it is as effective as prescriptionbrands.
“It does what it promises to do.”
We like:
The Age Repair
Lotion has an SPF
0130
.
HOUSEHOLD CARE
You said:
“Haven’t seen a spot on glasses or silverware
since we started using this product.”
“Allyouneedin one little packet. No need
to prewash.”
“Gets very dirty, greasy dishes clean, even in
my old dishwasher.”
We like:
ShineShield formula
helps protect glasses from etching.
Consumer quotes are verbatim reponses given in the U.S.
Shopper Survey, conducted October
12
-December
8
,
2009
.
T a s a a e
Every year, tens of thousands
of new products hit the shelves
of grocery stores and other
retailers. For the second year
in a row,
Better Homes and
Gardens
teamed with indepen-
dent market research firm
BrandSpark International to
help you narrow the field
down to the best.
More than 50,000
American consumers rated
135 products in the in-depth
study, which also revealed
valuable insights into shopping
habits and preferences. To win,
products had to score on appeal
and intent to buy again. Your
favorite: Olay Professional
Pro-X Intensive Wrinkle
Protocol, which for about $70
delivers an age-repair lotion,
wrinkle-smoothing cream, and
eye-restoration complex in one
package. The other top winners
were Cascade Complete
All-in-1 ActionPacs (about $5)
and Yoplait Smoothie (about $3
per frozen pack). See
page 209
for a list of all 42 winners.
This year’s comprehensive
survey clearly shows that
you’re spending more time and
money at the grocery store in ►
8 6
MAY
2010
BETTER HOMES AND GARDENS
PHOTO; (CASCADE ACTION-PACS) KATHRYN GAMBLE
